Wufoo is a great tool for easily building forms, but in many cases it’s more restrictive than managing your own websites and forms.
Why is this important?
- No google analytics
- No visual web optimizer or optimizely
You need to know which dollars are multiplying fastest; which ad campaigns are driving the most results.
If you use paid advertising, you know that conversion tracking is very important.
If you want the full simplicity of Wufoo, now you’re faced with a challenge.
What’s the solution? Noscript and img tags!
If you look closely at the tracking pixel code that Facebook provides, you’ll notice a noscript tag at the very end. Inside of that noscript tag is an img tag.
If you’re thinking that you can simply copy and paste their code to your thank you page on wufoo, you’re actually partially wrong and partially right.
How To make Facebook Conversion Tracking work on Wufoo.com
Remove all the other code in their snippet except for that one img tag.
- Copy ONLY that code into your Wufoo form’s text description.
- Navigate to your thank you page (to trigger the pixel)
- Verify your pixel on facebook.com
Why does this work?