.com is still the most popular TLD in 2021. New TLDs like .xyz and .club and .pro are becoming more popular according to alexa rankings. Despite the growth, .net .org and other traditionally “2nd tier” domain extensions are still more than two times as popular as these new names.
Note: TLD means “top level domain” that’s the .com part you see at the end of a website. For example the TLD of hayksaakian.com is the .com part. It’s not always so simple, in the UK with a website like dailymail.co.uk their TLD is .co.uk.
Contents of this Page
TLD Popularity by Alexa Top 1 Million Ranking [2018]
Alexa is one of the most popular measures of website popularity. Alexa provides a list of the top 1 million websites via this URL:
Source URL: http://s3.amazonaws.com/alexa-static/top-1m.csv.zip
I analyzed the top million websites to see which top level domains were the most common.
Country specific TLDs like .ru .de and .com.br are growing quickly, with .ru actually beating out .net among the world’s most popular 1 million websites.
I found 2142 different top level domains among the Alexa top 1 million. Despite the numerous options, about 48% of the top 1 million were still .com domains.
Top 10 Biggest and Most Frequently Used TLDs in the Alexa 1 million
TLD | Frequency |
com |
328,427 |
org |
23,269 |
ru |
25,132 |
net |
22,400 |
de |
3,399 |
com.br |
1,017 |
ir |
10,713 |
co.uk |
5,144 |
pl |
1,125 |
it |
1,282 |
Others |
154,201 |
Clearly there are many more top level domains in this “long tail” of 154 thousand “others”.
Popularity by Google Results
One measure of popularity is numbers of results in Google. You can find these numbers yourself by performing a “site colon” search. For example, “site:.edu” will reveal the number of education specific domains.
I checked the 20 original and historical top level domains and organized them by numbers of search results found in Google. This methodology was originally designed in 2006 by Bill Slawski.
The data provided below was taken on October 2021.
TLD | Results | Description |
.com |
25,270,000,000 |
Commercial |
.org |
6,460,000,000 |
Noncommercial |
.net |
6,130,000,000 |
Network services |
.de |
3,410,000,000 |
Germany |
.ru |
1,760,000,000 |
Russian Federation |
.uk |
2,420,000,000 |
United Kingdom |
.jp |
2,220,000,000 |
Japan |
.it |
3,640,000,000 |
Italy |
.fr |
3,780,000,000 |
France |
.nl |
1,350,000,000 |
Netherlands |
.ca |
1,100,000,000 |
Canada |
.au |
1,280,000,000 |
Australia |
.es |
1,440,000,000 |
Spain |
.ch |
7110,000,000 |
Switzerland |
.edu |
911,000,000 |
US accredited postsecondary institutions |
.gov |
1,140,000,000 |
United States Government |
.se |
1,030,000,000 |
Sweden |
.us |
342,000,000 |
United States |
.no |
537,000,000 |
Norway |
.mil |
15,700,000 |
United States Military |
Most Common TLDs from the Moz top 500 [October 2021]
Moz publishes an updated list of the 500 most authoritative websites on the internet. Find the full list here: https://moz.com/top500
I analyzed their list of 500 websites and measured how often each type of TLD shows up in that list.
This pie chart demonstrates how often each TLD appears.
Staying consistent with every other measure of popularity: 65% of the top sites still use a .com domain extension. Coming in at #2 is the .org TLD with 8.0% of the domains from top sites.
Unlike the Alexa 1 million, the moz list shows a higher share of .edu and .gov domains at the top of the list, at #6 and #3.
TLD Occurence in the Ahrefs top 1 million [2018]
ahrefs is a marketing technology company that is well known for having the deepest database of links after the likes of Google and Bing.
Source [not available now]: https://ahrefs.com/ahrefs-top/
The ahrefs Top 1 million list represents the most powerful websites on the internet, measured specifically by links from other websites. Websites with more links from other websites are ranked higher.
Overall, this list is largely similar to the alexa top 1 million list.
Interestingly, ahrefs has a higher representation of .de domains compared to .ru domains — the reverse of the alexa alist.
Here’s a detailed breakdown of the top 30 TLDs by the numbers
tld | frequency |
com |
433,856 |
org |
77,551 |
de |
62,222 |
net |
38,518 |
ru |
24,106 |
co.uk |
22,134 |
nl |
18,547 |
fr |
16,944 |
it |
14,189 |
jp |
12,935 |
cn |
11,817 |
pl |
10,904 |
co.jp |
9,654 |
cz |
8,892 |
com.au |
8,660 |
ch |
8,027 |
se |
7,459 |
com.br |
7,448 |
ca |
7,410 |
eu |
7,045 |
be |
6,248 |
dk |
6,036 |
at |
5,992 |
com.cn |
5,898 |
info |
5,709 |
org.uk |
5,365 |
es |
5,342 |
gov.cn |
5,006 |
fi |
3,989 |
Others |
139,427 |
Let’s Explore What Are The Eight New Top Level Domains Launched by Namecheap in 2020
- .cyou
- .miami
- .so
- .co.in
- .gay
- .contact
- .new
- .boston
Namecheap is one of the world’s largest domain registrars.
Since they sell domains, Namecheap has valuable insights on which domains people are purchasing most frequently.
In 2020 they published a report, which revealed, which are the top 20 Generic Top Level Domains of 2020:
Source: The Namecheap Domain Insights and Trends Report:
https://nc-resourcecenter.com/wp-content/uploads/2020/12/domain-name-trends-2020.pdf
2020 Top Registered Domain Names by TLD
From new top level domains, let’s look at the top registered domain names by TLD.
Surprisingly .cn comes in at #1 with 20.7 million registered domains while .uk comes in at #4 with 11 million, then followed by .org with 10.4 million registered domains.
Most common TLD frequency among Alexa top 1 million websites [2018]
TLD | Frequency |
com |
477,634 |
org |
46,643 |
ru |
43,142 |
net |
40,671 |
de |
30,082 |
com.br |
20,845 |
ir |
17,181 |
co.uk |
13,100 |
pl |
13,047 |
it |
10,480 |
com.au |
9,094 |
fr |
9,092 |
info |
8,427 |
in |
8,191 |
cz |
8,069 |
es |
6,219 |
io |
6,188 |
jp |
5,628 |
ro |
5,572 |
nl |
5,452 |
gr |
5,421 |
co |
5,419 |
ca |
5,298 |
eu |
4,835 |
ch |
4,788 |
com.tw |
4,508 |
se |
4,028 |
sk |
4,014 |
hu |
3,694 |
me |
3,597 |
co.za |
3,563 |
no |
3,529 |
tv |
3,186 |
dk |
3,172 |
at |
3,126 |
co.jp |
3,072 |
edu |
3,020 |
be |
2,967 |
cn |
2,878 |
co.kr |
2,825 |
com.ar |
2,736 |
com.ua |
2,586 |
cl |
2,503 |
biz |
2,206 |
xyz |
2,127 |
com.mx |
2,097 |
fi |
2,082 |
us |
2,046 |
vn |
2,021 |
pt |
1,890 |
com.tr |
1,872 |
club |
1,827 |
ie |
1,708 |
pro |
1,634 |
online |
1,612 |
co.in |
1,602 |
ua |
1,464 |
org.uk |
1,454 |
cc |
1,437 |
az |
1,388 |
by |
1,297 |
mx |
1,284 |
tw |
1,253 |
co.il |
1,208 |
gov.in |
1,184 |
com.cn |
1,179 |
kz |
1,153 |
bg |
1,138 |
lt |
1,100 |
site |
1,060 |
su |
1,058 |
hr |
1,050 |
org.br |
1,046 |
gov |
1,034 |
com.pl |
985 |
co.nz |
955 |
si |
933 |
top |
871 |
ac.in |
824 |
com.hk |
814 |
com.sg |
796 |
rs |
791 |
com.co |
736 |
kr |
728 |
co.id |
726 |
pw |
707 |
uz |
696 |
com.my |
664 |
ae |
638 |
nic.in |
638 |
com.vn |
620 |
hk |
566 |
org.au |
555 |
tk |
534 |
lv |
529 |
live |
529 |
to |
518 |
mobi |
489 |
gov.cn |
486 |
ac.uk |
479 |
id |
478 |
org.tw |
478 |
ee |
472 |
or.jp |
455 |
go.id |
455 |
cat |
452 |
or.kr |
447 |
pk |
437 |
sg |
432 |
ws |
431 |
edu.cn |
422 |
ac.ir |
422 |
co.th |
415 |
uk |
414 |
com.ng |
400 |
gob.mx |
394 |
gov.uk |
380 |
news |
363 |
ma |
356 |
ac.id |
355 |
is |
351 |
go.th |
350 |
edu.mx |
347 |
fm |
340 |
in.ua |
339 |
lk |
333 |
edu.br |
332 |
ge |
330 |
xxx |
328 |
am |
325 |
ai |
324 |
my |
322 |
life |
312 |
edu.vn |
311 |
shop |
304 |
space |
303 |
nu |
302 |
edu.in |
302 |
asia |
301 |
com.pk |
300 |
org.ua |
298 |
cf |
298 |
br |
295 |
website |
294 |
lu |
294 |
ml |
293 |
guru |
290 |
pe |
288 |
go.kr |
282 |
today |
282 |
ba |
278 |
icu |
276 |
blog |
275 |
ac.jp |
274 |
ga |
268 |
gov.tr |
266 |
ac.th |
263 |
store |
259 |
ph |
258 |
gov.tw |
258 |
tech |
258 |
edu.co |
258 |
gov.co |
257 |
gov.it |
251 |
com.ph |
249 |
com.pe |
246 |
gov.br |
246 |
gov.bd |
246 |
net.br |
246 |
fun |
242 |
edu.hk |
242 |
ng |
240 |
cloud |
236 |
net.au |
234 |
app |
234 |
gov.my |
233 |
edu.pl |
233 |
org.in |
233 |
host |
231 |
edu.au |
226 |
org.ar |
226 |
gg |
225 |
win |
222 |
edu.pk |
218 |
com.sa |
217 |
gov.au |
212 |
link |
212 |
md |
212 |
one |
210 |
ne.jp |
209 |
com.ve |
209 |
gob.pe |
207 |
media |
203 |
sp.gov.br |
202 |
edu.tr |
202 |
gov.ua |
200 |
gob.ar |
199 |
edu.tw |
199 |
org.tr |
194 |
tn |
189 |
dz |
188 |
kiev.ua |
187 |
edu.ar |
186 |
ac.kr |
183 |
ly |
181 |
travel |
180 |
mk |
178 |
work |
175 |
nhs.uk |
173 |
world |
169 |
la |
168 |
org.cn |
167 |
gov.ar |
166 |
edu.ng |
166 |
org.hk |
165 |
co.ke |
162 |
al |
160 |
edu.pe |
160 |
com.do |
157 |
com.uy |
157 |
in.th |
156 |
video |
155 |
name |
151 |
org.za |
148 |
org.pl |
148 |
gov.pk |
146 |
sa |
146 |
gov.sa |
145 |
mn |
143 |
aero |
143 |
network |
143 |
org.mx |
142 |
vip |
138 |
download |
136 |
net.ua |
136 |
bz |
135 |
mg.gov.br |
135 |
kg |
133 |
global |
133 |
im |
132 |
rocks |
132 |
pr.gov.br |
132 |
edu.my |
131 |
coop |
130 |
gov.vn |
130 |
gov.az |
129 |
gov.hk |
129 |
stream |
128 |
net.pl |
127 |
Others (below this line) |
28,050 |
As we can see many professional are moving towards .io. What do you think about .io? means can it replace big guns i.e. .com or .net in near future?.
I don’t think .com will ever be fully replaced due to the historical significance, but .io is getting pretty popular. With the new .dev coming out, it’s covering a similar customer demographic too.
This is a great article 🙂
What do you think about .co?
Personally I really dislike .co because it’s confusingly similar to .com
If you can’t get the .com i’d suggest something that is very different but clear enough.
For a purely SEO based site, you can even get a TLD with a keyword, for example: .agency for am marketing agency site.
Within a decade, the tld will not matter. The value of having a .com, .net, .org will be no different than a .top, .xyz, etc…
Excellent site. Plenty of useful information here. 846152721