As founder of the commercial launch of a highly competitive industry, I realized very quickly that we had to move beyond the basics of marketing optimization and test some advanced techniques to improve ROI.
After much trial and error, we found a few tactics that are really effective. Despite the fact that our young will not survive the learnings I took our extensive experimentation and optimization were priceless. In this post, I will cover some of the techniques that worked really well for us.
Before I share these tactics, I would like to note that it is very important to achieve a high level of alignment between your marketing, engineering and product teams. Your engineering team will need to understand marketing and your marketing team will need to understand the technology. In today’s world, technology plays a significant role in marketing optimization, and it is important that your teams have a single prospect.
Tactic 1: Personalize the website experience based Visitor personas

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