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Are 🐈 or 🐕 more loyal?

Many people say Dogs are man's best friend but are they really more loyal? Is your 🐈 loyal? Cat lovers will argue that their cats are very loyal. However, are they really loyal or just using their owners for their own selfish needs?  Cats commonly carry the virus that...

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Proximity and intimacy

I recently did a talk where the organizer set up the room in the round, with the stage in the middle. He proudly told me that it would create a sense of intimacy because more people would be close to…       

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5 Online Marketing Tactics I Learned From My Previous Startup

As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of marketing optimization and test some advanced techniques to improve our ROI. After much trial and error, we found few tactics that were really effective. Although our startup did not survive, the […]

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Brand New Blog. No Traffic. Here’s What to Do.

Ever feel as if you’re the only person reading your blog? It’s possible it’s not just a feeling. In today’s digital marketing landscape, it’s difficult to get users to read blogs if they’re not relevant to them. Even if the blog is relevant and the content is great, in a world of rapid-fire of competing  [click to continue…]

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A Brief History of Snapchat

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.” Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. — then Snapchat — blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel’s blog post, Snapchat has already had a huge impact on social media and content marketing.

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Smartening up

When you seek the mass market, there are two paths available: You can dumb down your message and your expectations, and meet your audience where they stand. You can coarsen your lyrics, offer simpler solutions, ask for less effort, demand…       

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How to Recover From a Failed Product Launch

Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into a doubt-ridden daze. Coca Cola’s ‘New Coke’ disaster back in 1985 still draws attention, […]

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How Experiential Marketing Works: 7 Enlightening Tips

What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the tale of what happened. As marketers, we love good stories. We seek to tell them through the messages and content we put out there. But while we’re great at telling those stories, what we don’t do nearly enough of is creating them. And that’s where experiential marketing comes in.

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6 of the Best Messaging Apps for Different Scenarios

Anyone remember AIM — previously known as AOL Instant Messenger? I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework — even though, you know, of course it was. And, I remember when it pretty much stood alone in the world of instant messaging technology.

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What’s the next step for media (and for us)?

Perhaps the biggest cultural change of my lifetime has been the growing influence and ubiquity of commercial media in our lives. Commercial media companies exist to make a profit, and they’ve grown that profit faster than just about any industry…       

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The Single Advertising Factor That’s More Important than Demographics (And How Measuring It Makes All the Difference)

When it comes to online advertising, no one is disputing that demographics are important. After all, they’re what powers your media buying and customer personas. The data you collect is meaningless without demographics to help you properly filter and segment it. But dig a little deeper, and you’ll find something much more important than demographics […]

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