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Proximity and intimacy

Proximity and intimacy

I recently had a conversation where an operator to create a round room with a stage in the middle. He proudly told me that it will create a sense of intimacy, because more people will be close to the stage. Of course, that’s not true. Physical proximity is one...
Brand New Blog. No Traffic. Here’s What to Do.

Brand New Blog. No Traffic. Here’s What to Do.

Have you ever feel as if you’re the only person reading your blog? It’s possible that it’s not just a feeling. Today’s digital marketing landscape, it is difficult to get users to read the blogs, if they do not comply with them. Even if the...
A Brief History of Snapchat

A Brief History of Snapchat

«Snapchat is on capturing the traditional Kodak moment. It’s about communicating the full range of human emotion, not only what appears to be pretty or perfect »Snapchat CEO and co-founder Evan Spiegel wrote that first post on the glow Inc. then Snapchat –...
Smartening up

Smartening up

When you are looking for the mass market, there are two paths available. You can dumb down your message and your expectations and meet your audience where they stand. You can harden your words, offer simple solutions to less effort, require less work, promising more...
How to Recover From a Failed Product Launch

How to Recover From a Failed Product Launch

Launching a new product requires time, money and a whole lot of elbow grease. When the launch went without a hitch, all efforts seem worth it, but when it fails, it will be sent to you and your business into doubt ridden surprise. Coca Cola-‘s ‘New...